The business value of design

McKinsey conducted a comprehensive study on the impact of design on business and put together this excellent report on their findings.

The report describes “the four clusters of design actions that showed the most correlation with improved financial performance: measuring and driving design performance with the same rigor as revenues and costs; breaking down internal walls between physical, digital, and service design; making user-centric design everyone’s responsibility; and de-risking development by continually listening, testing, and iterating with end users.”

Check it out online or download the PDF.